Finance
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EnglishZepto's Quest to Be Your Everyday Celebration Partner
Zepto is on a wild quest to be your everyday buddy, not just your grocery genie! Chandan Mendiratta, the Chief Brand Officer, is all about making Zepto part of your life with quirky events like fake weddings and mango parties. They want you to think of Zepto every time you celebrate those little moments that matter!
few days ago | Sakshi Sharma
Quick rundown
1.Zepto blends culture with convenience to stand out.
2.Chandan Mendiratta leads Zepto's cultural marketing strategy.
3.Fake weddings and Mango Paglu are Zepto's quirky campaigns.
4.Zepto creates 30 films in three and a half months.
5.Zepto leverages LinkedIn for brand visibility.
