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Why CMOs Are the Tennis Nets of Business Growth and Profit

Finance

Marketing Mind
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Why CMOs Are the Tennis Nets of Business Growth and Profit

Hey there! So, Manish Tiwary from Nestlé says CMOs are like tennis nets—keeping the game balanced! They’re not just about ads; they’re the real deal, juggling growth and profit like a pizza in the air! If you forget the consumer, it’s like trying to charm a date without a smile—total flop! Always keep that empty chair for the consumer, folks! That’s the secret sauce!

few days ago | Jigyasa Aggarwal

Quick rundown

1.The CMO role is evolving beyond traditional marketing.
2.Consumer insight is key to modern marketing strategies.
3.Advertising should be seen as an investment, not a cost.
4.The consumer's voice should always be present in decision-making.
5.Balancing short-term gains with long-term brand health is crucial.

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