Finance
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YellsyRaja Chakraborty: Don't Confuse Clicks with Real Brands!
Raja Chakraborty from Continental Coffee says every click is a win, but don’t confuse that with real brand building! Chasing numbers is like serving raw meat—disastrous! Focus on connection, or you’ll end up with an idiot sandwich of a brand. Remember, performance marketing without belief is just fluff on a plate!
few days ago | Masaba Naqvi
Quick rundown
1.Clicks can be counted, but connection is immeasurable.
2.Brand building is essential for sustainable growth.
3.India's diverse market requires tailored marketing strategies.
4.AI is a powerful tool, but human judgment is crucial.
5.Marketing is evolving to be faster and more complex.
