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Anshoo Sharma's Fun Plan to Boost Bharat's Retail Game

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Marketing Mind
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Anshoo Sharma's Fun Plan to Boost Bharat's Retail Game

Anshoo Sharma, the mastermind behind magicpin, is shaking things up in India’s retail world! Instead of boring ads, he’s all about joining the fun conversations and keeping it lively. With his AI sidekick, Vera, he’s helping local shops connect with customers and making shopping a blast for everyone!

few days ago | Jigyasa Aggarwal

Quick rundown

1.Magicpin thrives by integrating into everyday conversations.
2.Traditional marketing didn't work for magicpin; they chose a unique path.
3.Magicpin's in-house fleet was born from necessity, not choice.
4.Vera, the AI assistant, empowers offline retailers to go online.
5.Magicpin's pivot to food delivery during COVID-19 found untapped markets.

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