Finance
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EnglishConsumers Aren't Thinking About Brands, Says Nikhil Sharma
Nikhil Sharma, the head honcho at Perfetti Van Melle India, reveals that consumers aren't waking up thinking about candy brands. Instead, they’re just living their lives! The key to success? Make your sweets available and relatable—like that nostalgic one-rupee treat that feels fresh without being old-fashioned. It's all about blending the past with the present in a fun way.
few days ago | Sakshi Sharma
Quick rundown
1.Legacy brands face the challenge of staying relevant amid premiumisation.
2.Impulse buying relies heavily on availability and consumer memory.
3.India's one-rupee confectionery market thrives despite premium trends.
4.Marketers often overestimate consumer brand awareness.
5.Value remains a key consideration for Indian consumers.
