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Raja Chakraborty: The Wizardry of Brand Building in Marketing

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Raja Chakraborty: The Wizardry of Brand Building in Marketing

In a world where every flick of the wand and whisper of 'Add to Cart' feels like a triumph, Raja Chakraborty, the wise wizard of Continental Coffee, unveils a spellbinding truth: chasing mere numbers can lead one astray. True connection—like a loyal Patronus—endures beyond fleeting spells, proving that brand building is the real potion for success, not just performance charms.

few days ago | Masaba Naqvi

Quick rundown

1.Clicks can be counted, but connection is immeasurable.
2.Brand building is essential for sustainable growth.
3.India's diverse market requires tailored marketing strategies.
4.AI is a powerful tool, but human judgment is crucial.
5.Marketing is evolving to be faster and more complex.

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