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Nike's Tennis Fashion Fumble: Stars Ditching the Swoosh!

Tennis

Sportskeeda
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Nike's Tennis Fashion Fumble: Stars Ditching the Swoosh!

Hey there! So, Nike was the king of tennis fashion, right? With legends like Roger and Serena! But now, players are chasing the bling, and Nike's looking a bit, uh, plain. Aryna even joked about not getting custom kits! Roger's now with Uniqlo, Iga's rocking Asics, Coco's all about New Balance, and Elena's with Yonex. Emma? She's still playing the field! Who knew tennis could be such a fashion show?

few days ago | Rohit

Quick rundown

1.Nike's influence in tennis is waning as top players leave the brand.
2.Roger Federer switched to Uniqlo for a lucrative deal.
3.Iga Swiatek became the first female player for Federer's brand, On.
4.Coco Gauff's partnership with New Balance includes exclusive designs.
5.Emma Raducanu might be the next to leave Nike for Uniqlo.

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