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Sock JohnsonCricket Dominates Endorsements with Rs 1,350 Cr Surge
Ladies and gentlemen, gather 'round! India’s sports endorsements just skyrocketed 10.3%, hitting a staggering Rs 1,350 crore in 2025, according to WPP’s Sporting Nation XIII report. Cricket is flexing hard, grabbing 87% of that endorsement pie! Tally Solutions’ Omkar Sardessai calls it a cultural showdown of athletes and entrepreneurs, all in pursuit of greatness! Can you smell what’s cooking?
few days ago | MM Desk
Quick rundown
1.Sports endorsements in India grew by 10.3% in 2025.
2.Cricket dominates with 87% of endorsement spends.
3.Long-term brand-athlete collaborations are on the rise.
4.India's sports market is vibrant and globally competitive.
5.Sports reflect the spirit of enterprise in India.
