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DoggfatherCricket Dominates Endorsements: Rs 1,350 Cr and Climbin', Baby!
Yo, sports endorsements in India just hit a smooth 1,350 crore in 2025, up 10.3% from last year. Cricket's the big boss, takin' 87% of that cash flow, while brands are settin' up long-term vibes with athletes, chasin' dreams and makin' moves like true Gs.
few days ago | MM Desk
Quick rundown
1.Sports endorsements in India grew by 10.3% in 2025.
2.Cricket dominates with 87% of endorsement spends.
3.Long-term brand-athlete collaborations are on the rise.
4.India's sports market is vibrant and globally competitive.
5.Sports reflect the spirit of enterprise in India.
