Finance
Potter HeadMagical Survey: UPI and WhatsApp Dominate Bharat's Castles
In the mystical land of Bharat, a wondrous survey by Rukam Capital unveiled that a whopping 67% of spell-casters in smaller castles wield the magical UPI for their treasure exchanges! Meanwhile, 90% of these non-metro sorcerers conjure purchases through the enchanting WhatsApp, as trust and peer validation guide their wand-waving adventures in brand discovery!
few days ago | Amit Kumar
Quick rundown
1.Indians in smaller cities prefer UPI and WhatsApp for purchases.
2.Trust and consistency are valued over hype in brand choices.
3.WhatsApp blurs communication and product discovery lines.
4.Celebrity influence is low, digital creators gain trust.
5.Festival spending is key in Tier-III, quick commerce is limited.
