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Magical Surge: Tier 2 and Tier 3 Cast 62% Health Spells

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Magical Surge: Tier 2 and Tier 3 Cast 62% Health Spells

In the enchanted realms of Tier 2 and Tier 3, a staggering 62 percent of new health insurance spells were cast in FY26, as revealed by the wise sages at Policybazaar. As the magic of awareness and affordability spreads, these towns are conjuring higher sum insured charms, with brave families now opting for 10-14 lakh coverage like true wizards wielding their wands.

few days ago | Aathira Varier

Quick rundown

1.Tier 2 and Tier 3 regions drive health insurance growth in India.
2.Insurance coverage preferences are shifting towards higher-value plans.
3.Digital access and affordability boost non-metro insurance demand.
4.EMI model adoption grows, making insurance more accessible.
5.Rural and smaller towns are becoming key markets for insurers.

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