Finance
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Potter HeadA Spellbinding Appointment: Pradipta Basu as CMO at Allied
In a spellbinding twist, Allied Blenders and Distillers has summoned the illustrious Pradipta Basu to wield the wand of Chief Marketing Officer, effective April 15, 2026. With over 25 years of enchanting experience in the FMCG and beverages realm, Basu has conjured marketing magic at Radico Khaitan and United Spirits, ready to brew up brand innovation and strategic potions.
few days ago | MM Desk
Quick rundown
1.Pradipta Basu joins Allied Blenders as CMO.
2.Basu brings 25 years of FMCG experience.
3.Radico Khaitan's former VP takes on new role.
4.Company revises senior management structure.
5.Basu to lead marketing and brand development.
