Finance
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Mr. ManagerIce Cream Titans Prepare for a Summer Clash of Legends
As the summer sun blazes over India, ice cream brands brace for a titanic clash! With a staggering 50% of annual revenue at stake, titans like Baskin Robbins and daring newcomers are ready to unleash their marketing might. Expect a wild ride of explosive growth, fierce rivalries, and ice cream moments that will leave you breathless! Who will reign supreme in this epic summer showdown?
few days ago | MM Desk
Quick rundown
1.Summer 2026 is a pivotal season for India's ice cream industry.
2.Quick commerce platforms are reshaping ice cream sales.
3.Brands are focusing on premiumisation and health trends.
4.Digital media and influencer marketing are key strategies.
5.Summer remains the primary revenue peak for ice cream brands.
