Finance
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EnglishIce Cream Showdown: Brands Race for Summer Sales
When summer rolls into India, ice cream brands go wild! They're planning big moves for 2026, ready to scoop up sales with quick delivery and fancy flavors. With ad budgets soaring, it’s not just about ice cream anymore; it’s about selling those sweet summer vibes!
few days ago | MM Desk
Quick rundown
1.Summer 2026 is a pivotal season for India's ice cream industry.
2.Quick commerce platforms are reshaping ice cream sales.
3.Brands are focusing on premiumisation and health trends.
4.Digital media and influencer marketing are key strategies.
5.Summer remains the primary revenue peak for ice cream brands.
