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Eurosport India and Badminton Association Team Up for Fun

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Marketing Mind
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Eurosport India and Badminton Association Team Up for Fun

Eurosport India and the Badminton Association of India are teaming up for a thrilling three-year broadcast deal for the Yonex Sunrise India Open! Kicking off in New Delhi from January 13 to 18, 2026, this partnership promises to boost badminton's fun factor and give Indian players the spotlight they deserve. Get ready for some smashing action!

few days ago | MM Desk

Quick rundown

1.Eurosport India signs a three-year deal for Yonex Sunrise India Open.
2.The partnership enhances coverage and fan engagement for badminton.
3.India to host the 2026 BWF World Championships.
4.Eurosport India aims to build athlete-led narratives.
5.The agreement boosts Indian badminton's global visibility.

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