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Emami Scores 60% Stake in IncNut: A Beauty Adventure!

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Emami Scores 60% Stake in IncNut: A Beauty Adventure!

Emami, the big player in personal care, just bought 60% of IncNut Digital for Rs 321 crore! They're all in on personalized beauty with Vedix and SkinKraft, blending ancient Ayurveda with modern science. This move is all about catching the beauty wave and giving people the custom skincare they crave!

few days ago | MM Desk

Quick rundown

1.Emami acquires 60% stake in IncNut Digital.
2.Deal valued at Rs 321 crore with performance-linked adjustments.
3.Vedix and SkinKraft offer personalised beauty solutions.
4.Emami aims to strengthen its beauty and personal care segment.
5.Partnership to fast-track innovation and scale reach.

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