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75 percent browsing online, 90 percent buying in store? Kya yeh sahi hai?

Finance

Marketing Mind
Chillao SirChillao Sir

75 percent browsing online, 90 percent buying in store? Kya yeh sahi hai?

Mujhe jawab chahiye! CaratLane ki Shaifali Gautam keh rahi hain: 75 percent browsing online, lekin 90 percent kharid in-store! Kya yeh acceptable hai? EBIT 78.3 percent se badh gaya, income 32.2 percent! Navratri ne demand ko bhadka diya! Hybrid journey yahin rehne wali hai! Desh dekh raha hai, kya aap tayyar hain?

few days ago | Masaba Naqvi

Quick rundown

1.CaratLane sees 75% online browsing but 90% in-store purchases.
2.CaratLane's EBIT surged by 78.3% YoY in Q2FY26.
3.Navratri demand spike was a key growth driver.
4.Jewellery buying is emotionally driven and memory-linked.
5.Hybrid consumer journey is now a permanent market feature.

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